![]() ![]() Meanwhile, in 1997, Tejeda and Powell partnered to create Talisman Group LLC, a Las Vegas-based consulting firm for which Tejeda is principal. After securing copyrights and a patent, they worked tirelessly for 10 years to sell their product, but to put it in Tejeda’s words, “nobody would give us the time of day”. ![]() Their plan of action was not without frustration and disappointment. This is precisely the strategy that was formulated by Francisco “TJ” Tejeda and Robin Powell, the co-creators of EZ Baccarat, to see their game evolve into the #1 baccarat brand in the global casino gaming industry. Branding is a foundational marketing tool, yet it wields no impact unless the “power cord” is connected to the customer base to successfully grow a name that resonates and ultimately creates a dominant footprint within the competitive industry it exists.
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